During the Super Bowl, friends and family gather around their televisions to eat finger foods to watch the biggest game of the year. For those who don’t understand football, the day wasn’t about the Falcons or the Patriots, it’s about the commercials.
There were commercials that were more light-hearted and comedic. “I thought the Mr. Clean commercial was really funny,” education major, Olivia Schiffert, said.
“I wasn’t paying that much attention to the commercials but I did notice the Mr.Clean commercial,” history major, Malachi Purnell, said. “It was really strange.”
“I really liked the Sprite commercial because I don’t even drink soda but the commercial made me want to drink Sprite,” biology major, Desiree Rosario, said.
“The commercials I saw weren’t that bad,” biology major, Brenda Cabrera, said. “This was the first year I watched the Super Bowl so I have nothing to compare them too.”
Some commercials touched upon immigration, a popular and controversial subject in politics. Budweiser’s commercial showed how one of the founders, Adolphus Busch, of Budweiser embarked on the tough journey from Germany to America so he could follow his dream of brewing beer. He faced hatred while making his way to St. Louis, Missouri, where he met the other co-founder of the popular beverage, Eberhard Anheuser.
“The Budweiser commercial was my favorite because it told a story meanwhile the other commercials were just telling me what to buy,” Cabrera said.
Airbnb also followed the multicultural theme by showing the faces of people of different races telling viewers that no matter who you are #WeAccept. Coca Cola re-ran a commercial that originally aired in the 2014 Super Bowl which showed people of different cultures singing “America The Beautiful” in their native languages.
“I like the immigrant commercials because it shows that America can be divided in tough times,” junior Kyisha Bright said. “It’s telling people that this nation was built with immigrants and we 
still support it so no matter where you’re from we can always be united.”
The commercials this year were different from previous years because of political theme behind them.
“Previous years they weren’t as diplomatic they were just based off of humor and this year it was about unity and support,” Bright said.
“They are more serious now because of what recently happened,” Schiffert said. “Some of the commercials showed what immigrants go through and we haven’t experienced what they have. They were very different.”
It’s not cheap for companies to have a commercial during the Super Bowl. According to the New York Times, the average 30-second commercials costs $5 million. The commercials in the Super Bowl L was around $4.8 million.
