Urban outfitters: accident or publicity stunt?

By Alexa Ferragine
September 17, 2014

Urban outfitters has yet again decided to make waves in the fashion world. However these waves are not good ones. Reports from The Washington post have released that the popular clothing store started selling a sweatshirt with bloodstains on it and had “Kent State University” printed on it for $129.00.

Kent State University had suffered a shooting in May 1970. Kent State University released a statement expressing how much offense they take that urban outfitters is making profit from such terrible incident. The website goes on to say that the sweatshirt is bad taste and hurts the Kent State community.

The item has since been taken off the shelves and has been “sold out” online. Since the controversial sweatshirt came out Urban Outfitters has apologized saying to the Washington post  saying that it was a discoloration mistake and since then have apologized.

Before the item was “sold out” on the Urban Outfitters website the description under the sweatshirt reads “Washed soft and perfectly broken in, this vintage Kent State sweatshirt is cut in a loose slouchy fit. Excellent vintage condition. We only have one, so get it or regret it!”

Since the item has been taken down people are wondering, was this intentional? Urban Outfitters has apologized since and said it was an accident but others see it differently. “It was highly offensive and I believe it was totally intentional. They have done something like this before with their “eat less” t-shirt and they are doing the same thing again with this sweatshirt. It is all a publicity stunt and a highly un tasteful one at that.” said Victoria Sahina, senior educational studies major.

Urban Outfitters is claiming that the holes that are seen where it seems to have bloodstains on the sweatshirt are from natural wear and fray.

Since there was only one available sweatshirt the buyer of it has since put it on eBay. However, since the posting of the sweatshirt according to Bloomsburg.com eBay has taken the listing off of their website.

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Alexa Ferragine

Junior Communication major Lifestyles Editor Twitter: @alexaf1993
https://www.linkedin.com/profile/view?id=306263244&trk=nav_responsive_tab_profile_pic

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