One of Philadelphia’s most popular on-air personalities said that you should never underestimate the power that you have.
“When you love something, you never feel like you’re at work. Don’t settle for a whack job,” on-air personality for Q102 and Mix 106, Nicole Michalik said.
Michalik, who has an outgoing and exuberant personality, also appeared on the hit television show “The Biggest Loser.”
Although Michalik spoke much of social media and how the radio business works, she also gave advice to the audience and said many inspirational words.
Michalik reached out to the students who attended the speech in the Grace Hall Boardroom on Oct. 29. This event was sponsored by the Society of Collegiate Journalists in accordance with the communication department’s newest majors, social media and digital communication. It lasted for about an hour with inspirational words about how she was in the same position as the students at the event, prior to the start of her current career.
Michalik spoke about how she was unsure of what she wanted to do with her life, but she just kept trying, and is now a successful social media manager for Philadelphia’s most popular radio stations. She spoke of how similar the ex[eriences of the students were to her with internships, working multiple jobs at once and even accomplishing things she did not necessarily enjoy, yet she did it for the learning experience.
Finding her true passion and what she wanted to do with her career path was a complicated task, as it is for so many students today, but she found her way by trying everything which led to helping her discover her likes and dislikes.
Social media is such an important advantage in today’s society, more specifically for companies. Michalik spoke of social media and its uses in today’s world. She mentioned all that she does and her daily routines at the radio stations, which include planning web posts. The three platforms in which she relies on the most are Facebook, Twitter and Instagram.
By posting important releases on the internet, they can be shared from friend to friend, which opens up a whole new window for getting the company’s message out there. She also mentions how Facebook, in particular, shows how many views the public has reached for each post online.
Casey Semenza, a sophomore communication major, was very interested in Michalik’s presentation.
“Nicole was so personable and really related to the students. She didn’t want to talk about just her, she wanted to know our thoughts and opinions as well which I thought, personally, was really cool.”
Michalik conversed with the audience with personal questions and made the occasion very comfortable. When asked about the future of social media and the radio, she believes it will only get more digitalized within time and hopes to make it more convenient for listeners to tune into her shows world-wide.
Most importantly, she influenced the students that they could succeed in whatever they wanted, as long as they didn’t settle in their careers.
@abbierosekeefe
