Celia Cameron has earned the title of vice president for marketing and communications for the college and has the background to prove it.
Cameron has the experience of working at educational institutions, prior to her current position at Cabrini. She has worked at Lehigh University, The University of Pennsylvania, Wharton School, Fordham University as well as Columbia University. All positions were at educational systems and revolved around marketing and communications, but each was focused on different areas of higher education. At Fordham and Wharton, she worked on admissions marketing and student life communications while at Penn and Lehigh, she interviewed alumni, created publications and supervised the development of a new website.
The new V.P. has always worked in bigger systems and is looking forward to changing it up. “I am very excited. I’ve always worked at large institutions, and it can sometimes feel like you’re a cog in the machine,” Cameron said. “Here at Cabrini, I can have a positive impact on the college in so many ways. I’m also excited to work for a college with such a strong mission and vision for change.”
Cameron will oversee marketing and communications and is looking forward to begin her new chapter. “The great thing about this job is that it combines all of my experience into one role, and that is so exciting,” Cameron said. “I get to draw on more than a decade of knowledge, marketing to audiences across the engagement cycle.”
She and her team will work on admissions, advancement, academic programs, amongst many other things, in hopes to find “creative ways to get the word out about Cabrini, its culture, and its academic offerings,” Cameron said. “Working together will strengthen our messaging and make our marketing more effective.”
Cameron was not originally looking for a new position, but her mentor sent her a posting of the job and agreed that she would be a great fit. Cameron did some research on the small school and the rest is history.
“About an hour into my research, I was pretty excited about the president’s vision for the future and the social justice and service mission. I realized it would be foolish for me to pass on the posting, so I applied,” Cameron said.
As for the future, Cameron has very high hopes for her team’s work and for her time to come at Cabrini. She hopes to increase interest in the school by reevaluating the school’s online presence, make internal communications more useful and use story telling as a way to create an entertaining narrative for the school.
Cameron also believes that there are many new opportunities to be discovered. “My hope is to cement the department as a resource for the college, not just the high-level branding work, but for anyone who needs guidance,” Cameron said.
“I want us to help people accomplish their goals while staying true to Cabrini’s branded identity.”
