Investment watch: ‘America’s most convenient bank’ proves to be a student favorite

By Brittany Lavin
November 3, 2006

Shane Evans

Commerce Bank is one of America’s best-known banking franchises. Commerce provides a distinctive banking experience for its customers. As a result, it is known as “America’s most convenient bank.”

According to, the bank’s “have it your way” technique stresses the importance of providing customers with convenient, as well as quality financial service “whenever, wherever and however.”

These services include seven-day branch banking, free personal checking, online banking, a check card that works both as an automated teller machine and Visa debit card and a 24-hour phone service system. Also, Commerce offers certificates of deposit. CDs are like savings accounts, but have a fixed term and interest rate.

“Customers in all of our markets continue to embrace Commerce Bank’s unsurpassed level of customer service, convenient hours and locations and free products and services,” Commerce founder and Chairman Vernon Hill said in a press release posted on Sept. 25, after opening the bank’s 400th store. “Our continued growth reaffirms the success of our retail model and celebrates our passion and commitment to wowing customers throughout our footprint and beyond.”

Many Cabrini students use Commerce Bank not only for its convenience but its availability on campus.

“Commerce has a great reputation,” Chris Telling, a sophomore business major, said. “Its good name is the reason my parents set up my account when I was younger.”

“The best aspect is the hours,” Jessica Westbrook, a sophomore elementary and special education major, said. “Plus, it’s everywhere you go!”

But not everyone at Cabrini uses Commerce Bank. An examination of users at the ATM in the Widener Center showed that non-members use the ATM and accept the service charge.

“I shouldn’t use the ATM because of the charge, but it is right outside my office,” Jean Gustafson, coordinator of the partnership project with Norristown, said as she grabbed a quick $20.

The key word in this article seems to be convenience and Commerce lives up to its logo. However, there is one more thing to know about Commerce Bank and really, it’s the clincher.

“Commerce allows students to go below $100 in their accounts,” Gabrielle LaVenia, a junior English and secondary education major, said. “Many students are broke and they need all the money they can get.”

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Brittany Lavin

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