The Cavalier Ad Club was recently able to visit the Brownstein Group, a company that specializes in advertising, brand strategy, public relations and social media, where they learned the ins and outs of advertising roles and campaign for clients. The club, headed by faculty adviser Dr. Dawn Francis of the communications department, reached out to the company through a couple of former Cabrini students who now work there, and six students from the club were able to go and see the company up close this past Wednesday, Oct. 5. There, professionals were able to show students around and give them an idea of what life is like in an agency.
The club members also learned more about the process of putting together different campaigns for clients. More specifically, Francis and the students were able to meet with two women who work for the Ikea USA account and learned about the research done with the Brownstein Group. The Brownstein Group helped Ikea grow their business through this research by helping with their seasonal catalogs—which are very successful now—and gave them knowledge and help to shape their PR campaigns.
“Students got to see all the behind-the-scenes research and planning and strategizing,” Francis said.
The Cav Ad Club is a student-run organization that works to amplify and assist existing advertising and promotion going on around campus for other clubs and campus media. They also try, at least once a semester, to go to a Philly Ad Club event. They meet with other members and hear speakers and take tours. The club using these opportunities to network and visit educational seminars. These events are sponsored by either the Philly Ad Club itself, or the PPRA (Philadelphia Public Relations Association).
The club will also try to visit an agency themselves, like an in-house marketing department or an advertising PR.
The club has been trying to re-boot the club since last year and pick up momentum.
“I really enjoy it,” Francis said. “I think we’re still trying to figure out exactly how we can add the most value in promoting other clubs and organizations on campus and then also still build our own profiles and portfolios in advertising PR and marketing.”
Most of the students in this club are communication majors who are looking into the kinds of jobs that include public relations, advertising and marketing. A student who is really interested in the promotional side of communications is someone the club is looking for.
@KatieAMuska
