aB yourSelf is a company that was created in August of 2005. The company was started to “create a new culture based on reform of today’s diluted personalities and styles,” according to aB , www.abyourself.com. It was created by current Cabrini students Randy Reid, a junior accounting major, and Greg Clifton,a junior marketing major, along Cabrini graduates Anthony Bennett and Mindy Paul.
.aB yourSelf bases their clothing on three major themes: creativity, originality and brilliance. They endorse individuality and aim to separate us in the real world from the “fabricated lifestyles that are created and influenced by the media,” according to their website. The website also states that they were not created to be a competitor to any of the leading clothing companies or music groups today. They are there to encourage people to be comfortable in their individuality.
Some of the people .aB yourSelf model themselves after are Frank Sinatra, Ghandi, Bob Marley and Babe Ruth.
Since the company started last year, their business has expanded to other areas such as New Jersey, Denver and Georgia. They have added new apparel for both men and women. The women’s line now has T-shirts, tank tops and G.r.a.m. tanks. The men’s line has a variety of T-shirts. Hooded sweatshirts are available for both men and women in a variety of colors.
“I have heard of the company but never knew everything that they had to offer,” Jessica Sampson, a sophomore early childhood and elementary education major, said. “Now that I’ve seen their website I would definitely consider purchasing some of their items, especially with the holidays coming up.”
At the moment they are in the process of designing their spring line.
“As a business, we plan to conduct a very successful clothing line using creativity, originality, brilliance and positive energy,” Reid, a junior accounting major, said.
The company plans to expand nationwide and eventually become a household name.
To learn more about the company, hop online and head to www.abyourself.com. To place an order contact Randy Reid at RandyReid@abyourself.com or Greg Clifton at GregClifton@abyourself.com or stop by West Residence Hall, where both Greg and Randy reside.
“This year I am very excited to just keep making strides for the future,” Reid said. “It brings you joy when you see someone you do not know wearing your clothing.”