YouTubers are changing the way that media is being consumed. Our generation uses YouTube as one of the main ways that we get our information about trends, culture and advice.
Here are a few that are worth mentioning:
Joe Sugg, 22, has 2.7 million subscribers on his YouTube channel and 1.2 million followers on Twitter. He was catapulted to success by his sister, Zoe Sugg, who started to feature him in her videos. Now, he is very much independent with the content that he creates and has taken a unique perspective on providing laughter and entertainment through YouTube. He claims that he never wants to be considered a celebrity but seems to be equipped to take it all in stride.
Casper Lee, 20, also has an impressive social media following with 3 million subscribers to his YouTube channel and 2 million followers on Twitter. Originally from South Africa, he moved to England later on. He was encouraged by his other YouTuber friends as his channel began gathering steam. He began filming in 2012 at the age of 16. He is now living in a London flat with his roommate, Joe Sugg. Both boys where recently signed as personalities on BBC Radio 1, so that the radio can stay relevant for the younger generation.
Troye Sivan, 19, has been blogging since 2012. He has recently become a pop sensation when he released his EP album, featuring his catchy single Happy Little Pill, which also flaunts a shiny new music video. He has already achieved top numbers on the iTunes global chart when his music had only been out for less than a week. He is most definitely one to watch, as he is a arguably a triple threat.
