Coffee with a musical edge

By John Holloway
April 1, 2004

Starbucks added an extra kick for their latte. One can download songs while waiting for an order at most participating stores. Walk in and get in line right next to the sugar, cream and CDs. Starting soon, Starbucks will be offering music and coffee for under ten dollars, according to “Rolling Stone Magazine.”

By merging with Hewlett Packard Computer company in the recent past, Starbucks Coffee company looks to keep the customers coming in and the cash registers hot. Order five songs for $6.99 and it all takes about three minutes. Starbucks already offers high-speed wireless Internet access, or “WiFi”, in more than 2,700 cafes. However they want to help keep the stores busy without just getting the caffeine addicts to purchase coffee.

Instead of just waking up for work in the morning by drinking coffee, now one can wake-up to some music too. Extra songs you want to add on will go for 99 cents each, with up to 80 minutes of music on one compact disk. For now, customers can buy single tracks. Down the line, full albums will become available. The company has already signed deals with the majority of major record labels and many independent recording companies.

The first Starbucks music cafe, a former Hear Music store in Santa Monica, California, opens on Tuesday just blocks from the Pacific Ocean. Starbucks hopes to expand technology within their locations outside the Unites States as well. Starbucks worldwide chain now includes more than 7,600 cafes.

Hewlett Packard is also growing and profiting from this merge. HP is supplying 68 of its Tablet PCs, workstations and CD publishing and printing systems, along with its trademark printers to the music cafe. Starbucks uses HP’s data storage gear and HP ProLiant servers to store more than 10,000 available albums and 100,000 song titles for customers to purchase.

Posted to the Web by: Scott Fobes

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