Application of the Week: GoodGuide

By Jeny Varughese
December 6, 2011

Looking for a safe and healthy way to shop this holiday season? If so, GoodGuide is the perfect app to get. This app allows shoppers to be good consumers of products. GoodGuide is working toward helping consumers make greener choices when purchasing products for their families and themselves.

The GoodGuide app allows shoppers to see whether or not a product is healthy and safe to use. This app has a barcode scanner, which allows users to scan an item to reveal health, environmental and social rating information about a product.

After downloading the app, users can create a free account or use their Facebook account to login to the app.  This app features over 140,000 product information. This app allows users to recommend products using Facebook, Twitter and email.

GoodGuide allows shoppers to search several different products including toys, personal care products and food items among others. This app also allows users to create a personalized list of favorites by selecting issues the user cares about the most.

Founded by Dara O’Rourke, professor of environment and labor policy at University of California at Berkley, with a team of scientific and technological experts, this app was developed to help consumers make purchases based on their moral values. It also helps consumers  to be better informed about the products they buy and use everyday.

O’Rourke and his team of experts are working to develop high quality data for consumers to have at their fingertips.

GoodGuide is a B-Certified app, which means this app uses the influence of businesses to solve issues relating to social and environmental problems.

GoodGuide has been featured in the NY Times, Newsweek, ABC, CBS and more. This app is available for a free download on iTunes and Android market.

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Jeny Varughese

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