Application of the Week: Foursquare

By Sarah Luckert
September 8, 2010

Foursquare, similar to the childhood ball game is one of the newest members in the social networking family. Foursquare proudly just made its grand entrance reaching about 3 million users at the end of August. Foursquare is an application available for the iPhone, Blackberry, Android and many other mobile devices as well.

Foursquare is all about using a phone in order to explore your neighborhood and discover things that you wouldn’t have been able to before by exploring where others have already been. Foursquare suggests that its users connect their new application to current Facebook, Twitter and address book on their phones.

Foursquare is known for using GPS markers in order to allow you to “check-in” at a specific area. The point of the application is for users to “check-in” at a certain place and leave tips for other users. Leaving tips on what kind of ice cream to get at the local ice cream shop or which movie to see at the theater is the idea that Foursquare is trying to make. Foursquare prides itself on “inside information” that can only be shared by users.

Rewards are earned in the form of badges based on where, when and how many times a user “checks-in” to a certain place. The badges add up and rewards can be given. If you check in a certain place more times then any other user you become the mayor. Becoming the mayor does not mean you now get keys to the building, but you can receive gifts for being a frequent customer.

Along with unlocking badges and potentially becoming the mayor, users can also look out for special offers including discounted food at the local sandwich shop.

This internationally used application is not just a game, but one of the newest methods of social networking. Winning prizes and getting special offers is just a bonus for its users. Perfect for college students, business people and local customers, everyone can enjoy what Foursquare has to offer.

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Sarah Luckert

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