TV and the demoralization of ads

By Nina Scimenes
February 12, 2004

Scott Fobes

Boobs, cigarettes, alcohol, and marijuana do exist, but how often do we need to be reminded? The media tends to be hypocritical when it comes to advertisers putting a price tag on anything that will sell, and as consumers we have to recognize this.

A revealing mishap onstage at half time of the Super Bowl caused an ongoing frenzy on television that everyone has been getting sick of hearing about and do not see it as a main concern of the public. Obviously, if there were no replays of Janet Jackson’s “costume malfunction” than it may have gone unheard, or at least not last as long as the main coverage with the media.

The media is hypocritical. The coverage of this incident is so pathetic in my opinion, and it really should be dropped. During that same widely watched Super Bowl game, commercials were aired that many young viewers saw dealing with the topics of drugs and alcohol.

Shadso’s glass ice pops did make a point about the tobacco industry but just how effective are public service announcements these days? Probably just as ineffective as the method of washing a child’s mouth out with soap if they use profanity, similar to the punishment Chevrolet’s Super Bowl commercial debut.

The anti-drug commercial portraying a young girl out partying for the night was a realistic situation, but just how effective can that be when it is aired between beer commercials.

Advertisers for Budweiser and Bud Light can claim that they are not targeting young consumers, but wouldn’t you agree that a horse farting is childish humor targeting a specific audience to sell their product. The point is, no matter how hard they try to change their marketing campaign, commercials can never please everyone. If you ask me, blaming suggestive advertisement on deviant behavior is just another excuse that bad parents use to take the blame off of their own shoulders when dealing with discipline.

Now, of course I am not trying to argue the existence of beer advertisements because when it comes down to it people make their own decision to buy into the commercials’ persuasive message. I also am aware that cigarettes and alcohol will always be advertised because they will always be marketable products, and money makes the world go round so why would they stop now?

However, I think that the damage of society’s image should not be blamed on a small on-stage accident involving Justin Timberlake and Janet Jackson. Whether it was premeditated, or an innocent mistake, it should definitely stop causing the media to hold such drawn-out coverage.

Posted to the Web by: Scott Fobes

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Nina Scimenes

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