Sephora: the best of beauty

By Jamie Hufnagle
March 13, 2008

Megan Pellegrino

Lip gloss? Check. Signature fragrance? Check. Intensive conditioning treatment? Check. These are just a few of the items that can be found when browsing the aisles of Sephora, a trendy cosmetics store featuring the best of the best in the world of beauty.
Sephora is a make-up maven’s paradise with thousands of different products from hundreds of manufacturers in the cosmetics industry lining each aisle.

Customers are surrounded by cosmetics, fragrances, bath and body products, hair care, skin care, make-up tools and accessories when walking through the doors and transitioning into another world. Sephora’s classy decor adds to the atmosphere and features sampling stations along with free make-up consultations given by a member of Sephora’s staff.

Another added bonus is the option to sample each product before buying it, allowing customers to try everything from lip gloss and mascara to body lotion and perfume.

An abundance of brand name products can be found placed perfectly on the shelves including but not limited to Dior, Clinique, Frederic Fekkai and Bare Escentuals.

While these high-end cosmetics tend to be on the pricey side, they remain the best of the best.

Women are not the only customers to benefit from this trendy store. Sephora carefully considers men as well with fragrances, moisturizers, cleansers, facial treatments, teeth whiteners and complexion enhancers taking up their own place and giving men a chance to browse the aisles along with the women often seen entering and exiting the store.

Junior social work major Lauren Mattioni has been to the store on several occasions and has never left empty-handed.

“Although I’m not crazy about beauty products, I always find what I’m looking for,” Mattioni said. “They have such a wide array of products that, in all honesty, don’t really compare with other department stores.”

Sephora has over 100 stores nationwide and over 500 stores countrywide. It is the leading retail beauty chain in Europe and was originally founded in France in 1969.

Sephora’s online Website was launched in 1999 and offers customers the opportunity to order their favorite products with the click of a mouse rather than making the trip out of the house.

A world of beauty is at your feet when crossing the threshold and walking through the doors of Sephora.

This over-the-top, sophisticated beauty store should be the first stop on anyone’s list when it comes to cosmetics and the world that revolves around them.

Jamie Hufnagle

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