According to the Washingpost.com, the Defense Department is working with a private marketing firm to create a database of high school and college students to help the military identify potential recruits.
This has angered a lot of people due to the fact that kids are getting phone calls at home in attempt to “sell” or “advertise” the idea of joining the military. In my opinion, this can viewed in a number of ways.
The country is in need of more positions in regards to the military with the war in Iraq and the apparent “dwindling enlistment in some branches,” according to Washingtonpost.com. As with any other business problem, people of authority would tend to discuss the problem with the lack of success, or in this case, lack of recruits, and pin-point a solution that will result in more business, or more recruits. For the majority of the time, the solution to this type of problem is marketing. Businesses come up with a plan to get their name out there, to create popularity and interest. This is similar to the marketing plan the Defense Department has developed. When taking this into consideration, one can believe that what the Defense Department is doing is reasonable. Officials have defined a problem, “dwindling enlistment,” and are attempting to resolve it by targeting their market, students beginning at the age of 16, and putting forth effort by researching potential candidates and giving them a call.
Another aspect of this new system that I don’t particularly agree with is the idea that they are able to use our personal information for government causes. Law enforcement, state tax authorities and Congress are a few of these other uses, according to Washingtonpost.com. If businesses utilizing marketing proposals as this do not share our personal data with outside entities, I don’t believe the Defense Department’s system should be any different.
While there are a few angles of this plan I do not agree with, I believe the motivation behind this plan is reasonable and acceptable. The military is a vital element in today’s society and if the Defense Department feels the need to market for recruits, then I find it lucid enough.