Celebrities venture into the world of fashion

By Staff Writer
September 30, 2005


In the past 10 years, more and more celebrities have released their own clothing lines. There has been a high demand for celebrity style, especially for young adults that want to emulate their favorite artist.

“People will be persuaded to buy designer clothes especially celebrity’s clothing lines. Obviously they are creating the fashion right now and people try and stay up on their fashion.” says Amy Pantelides, a junior accounting major. The celebrity fashion lines give people a chance to feel like they are a celebrity too.

Among the many artists that have formed their own lines, one of the most famous is Jennifer Lopez’s signature J.Lo sportswear clothing line and Sweetface Fashion Company. In 2001, the J.Lo sportswear line was the beginning of her fashion adventure.

In April of 2001, Sweetface Fashion Company was created with the help of Andy Hilfiger. There are 11 different product categories, including outerwear, swimwear, handbags and footwear. The Sweetface line is a more contemporary brand of clothing for women.

This October, the Sweetface Fashion Company will be hitting stores. It is a contemporary clothing line for women and can also be found at Sweetface.com.

Like J.Lo, another female celebrity who has clothes on her mind is Jessica Simpson. She is taking a different approach to clothing then Jennifer Lopez, though. Recently, the Jessica Simpson denim line for plus size women was introduced. These jeans are sized from 12-24 and sell at around $60. They can be found at avenue.com.

This shows celebrities caring about their fans. According to nationalledger.com, Jessica’s manager and father said, “We have people 300 lbs or 90 lbs come up to Jessica and say, ‘I’m just like you.'”

Simpson also has an edible skin care line called Desserts, featuring lip gloss, body lotion and perfume. She also has plans for juniors’ and young girls clothing line in the near future.

Although Jennifer Lopez and Jessica Simpson are doing great with the lines they have created, there is the originator of the celeb style brands: Sean “Diddy” Combs. Diddy has owned and operated his own Sean John clothing line for six years now.

Sean John is one of the most popular hip hop fashion lines in the world. You can find this urbanwear collection in everything from t-shirts to watches.

Just weeks ago it was announced that Sean John was going to be expanding to formal wear, women’s wear and even wheel rims.

What makes Diddy different from the rest of the celebrities creating their own clothing lines is that he directs his designers and has full say as to what will be a part of the Sean John collection. Most celebrity designed clothes are made with the help of other companies.

With these three celebrities putting out new lines, there are many to follow in their footsteps. In these past months many artists have debuted clothing lines. Gwen Stefani’s LAMB line, a soft floral meets hard core chains collection, was shown on Friday, Sept. 16. Also Ryan Seacrest’s shirt collection, The R Line, has just become available in stores. Kanye West, Justin Timberlake and Beyonce will all have their own clothing lines out sometime next year.

Loquitur welcomes your comments on this story. Please send your comments to: Loquitur@yahoogroups.com. The editors will review your points each week and make corrections if warranted.

Posted to the web by Tim Hague

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