Why is October dedicated to breast cancer awareness month?

By Jill Nawoyski
October 28, 2015

breast cancer graphic
Graphic designed by Lindsay Dobbins

In 2015, it is estimated that 231,840 new cases of invasive breast cancer will be found in patients in the United States, according to The Susan G. Komen Foundation.

About 1 in 8 American women, roughly 12 percent, will develop invasive breast cancer over the course of their life, according to breastcancer.org.

The CDC states that cancer is a disease, which causes cells in the body to grow at an alarming rate. Other than skin cancer, breast cancer is the most common cancer in American women.

Although many women may be aware of typical suggestions for preventative measures for breast cancer, such as maintaining a healthy weight, exercising, getting screened early as well as getting enough sleep, there are other suggested measures that many individuals are unaware of. These include exposure to radiations during medical tests, oral contraceptives such as birth control and also breast feeding infants to reduce the chances of contracting the disease, according to the CDC.

Since this disease is spreading at such an alarming rate, it only seems logical that organizations and nonprofits would pop up all over the nation and further. During the month of October, one may see advertisements for walks and events in hopes to find a cure, donation areas throughout one’s day and even reusable grocery bags, dyed the color pink to send the shopper a reminder of the disease that has taken roughly 40,290 lives so far in the year of 2015, according to seer.cancer.gov.

One foundation, Susan G. Komen, has risen $2.1 billion since their in- ception in 1982. Founder Nancy G. Brinker, Komen’s sister, continues to spread the word of hope and awareness to this day with inspirational and empowering words.

Local companies in the Phila- delphia region are supporting the awareness of breast cancer, as well. Yards, a brewery based out of Philadelphia, has been spreading awareness for the last few years in a colorful way.

“Yards has been brewing PYNK, our tart berry ale, on a seasonal basis for many years now,” Gina Marie Vasoli, Deputy of Art & Marketing of Yards Brewer, said. “In 2013, we partnered with a local breast cancer charity, The Tyanna Foundation, to help them raise awareness and funds through events and promotions we did together. Making the connection between our support and a beer that was actually pink in color was, well, a no brainer!”

Like so many organizations during the month of October, Yards Brewery has also been working to support the issue, financially, with donations for special events.

“Since 2013, we’ve donated $1 from every case of PYNK sold, and starting this year we are donating an additional $.05 per pint sold,” Vasoli said. “Additionally we have partnered with other bars, restaurants, distributors, and beer wholesalers to raise even more money through special events over the past three years.”

With breast cancer touching the lives of our loved ones, The Loquitur staff would like to remind everyone to that getting tested is extremely important. A mammogram can save a life — we have seen it happen to some of our aunts, grandmothers and even our own mothers. Take an active role in the fight against breast cancer, today.

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Jill Nawoyski

I just want to impact the lives of others while finding myself along the way. Majoring in Digital Communications and Marketing at Cabrini College - Editor in Chief & Co-News Editor of The Loquitur, member of LOQation Weekly News, Student Government Senator and Student Ambassador. Dreamer, doer and firm believer that the ocean can change lives.

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