As graduation approaches, the seniors are focusing on their possible job opportunities.
Senior and junior communication students had an opportunity to visit Stream Companies, a full-services advertising agency, which was co-founded by Cabrini alumnus, David Regn. A 1997 graduate, Regn started the company while he was still a student at Cabrini, with his friend who had attended St. Joseph’s University, Jason Brennan.
Stream Companies hosted the students at their Malvern office to give a presentation about inbound marketing. After Regn presented tips which he has used to gain his success, various members of the company presented on different aspects of inbound marketing.
“The event was extremely informative. Stream is an amazing company and getting a behind-the-scene look at the organization was an incredible opportunity,” Amber Marshall, senior communication major, said. “I learned a lot more about how influential digital media is becoming. It is around us every single day and sometimes we don’t even realize it.”
Vice President of Digital Marketing Bill Parlaman talked about the importance of building one’s digital brand. He discussed how critical it is to establish this when entering the workforce since, according to Parlaman, the paper resume is dead. One pointer he gave to the students was to buy their own domain for their personal website to use as their online portfolio.
“Personally I have always been really focused on public relations but during the presentation they were able to tie digital media with public relations so that was definitely a highlight for me during the event,” Marshall said.
Next, the students got a crash-course lesson about inbound marketing. The presentation defined inbound marketing as a method of marketing that focuses on using content to earn attention. Students were shown the importance of specifics versus generalizing material for potential clients.
SEO (search engine optimization) was the next lesson. This presentation showed how understanding Google can be extremely useful when entering the workforce in this digital age. Knowing how SEO works allows Stream Companies to properly write material that will get picked up when doing a web search.
After the presentations and a question and answer session, the students had an opportunity to see the company. Cabrini alumna and Stream Companies Account Director Hollie Havens gave the students a tour of the facilities.
