Conversion and Conversion Rate Optimization (CRO) has ability to maximize revenue streams in digital media marketing, and Todd Staples of Stream Companies works with these topics every day.
Convincing a client that small placement changes and rewording can bring in extra revenue is difficult, but Staples showed students how research can make a huge difference in making the right choice for a client.
Staples introduced many tools and ideas in a presentation to students recently, allowing them to ask questions as they are working on their own digital marketing strategies.
The following video below depicts Staples’ presentation which answers what conversion is and how it can help digital marketers while the soundcloud is the following QandA.
